Upshot.ai

Cultivating, Engaging and Strengthening Patient Relationships

Enhancing healthcare experiences through intelligent tech and data-driven insights.

Upshot.ai | Healthcare

Trusted by Top Brands

Upshot.ai | Aditya Birla
Upshot.ai | Kotak Life
Upshot.ai | IndiGo
Upshot.ai | Puma
Upshot.ai | Panini
Upshot.ai | ITC
Upshot.ai | Sony
Upshot.ai | Mann+Hummel
Upshot.ai | Novartis
Upshot.ai | ICICI Lombard
Upshot.ai | Novo Nordisk
Upshot.ai | Amway

Our Results

20%Improvement in Patient Satisfaction Score
44%Increase in Medical Adherence
36%Increase in Patient Participation
18%Rise in App Adoption
Upshot.ai | Healthcare

What's wrong with Digital User Engagement in most Healthcare solutions today?

Upshot.ai | Healthcare
  • Lack of personalization

    Many healthcare platforms offer generic experiences, failing to address patients' individual needs and preferences.

  • Limited interactivity

    Existing healthcare solutions often lack engaging features, resulting in low user retention and minimal interaction.

  • Inadequate user experience (UX)

    Complex interfaces and poor navigation can lead to user frustration and reduced satisfaction with healthcare applications.

  • Insufficient data utilization

    Many platforms do not effectively leverage patient data, missing opportunities to provide tailored, data-driven insights.

  • Fragmented communication

    Inconsistent and fragmented communication can hinder user engagement and lead to gaps in patient care coordination.

  • Limited integration capabilities

    Insufficient integration with other systems can result in disconnected experiences and hinder seamless patient journeys.

How Sophisticated User Engagement Looks in Healthcare?

It takes a LOT of capabilities to create knock-out user engagement. These capabilities are spread across multiple tools, causing a tool sprawl and expensive management overheads. Upshot.ai brings them under one umbrella.

Transactions, Demographics, Digital Behavior, Preferences, Attitude, Feedback

Upshot.ai | Healthcare

Representative Patient/User Journey

Onboarding

Doing
  • Register oneself (history, reports, insurance etc.,)
  • Learning about protocol details
  • Register contact details for follow-up
  • Practicing drug administration with the NSD
Thinking & Feeling
  • Apprehensive about the effort needed to participate
  • Nervous about any side effects
  • A hope for improvement by participating in the trail
Upshot.ai Suggests
  • Ask patients to install the trial companion mobile app
  • Walk the patient through the app features and get them to teach back

Pre-Visit

Doing
  • Preparing for the visit
  • Transportation planning
Thinking & Feeling
  • How do I prepare myself for this visit in an easy, simple manner?
  • Am I forgetting to carry anything?
  • How do I plan my commute?
  • Will it go all right? Will it take a long time?
Upshot.ai Suggests
  • Send visit reminders
  • Send a checklist for the patient to run through before leaving home
  • Send commute details to the patient

During-Visit

Doing
  • Walking for the site staff to begin interaction
  • Interacting with site staff and PI
  • Administer NSD
  • Ask questions, Give feedback
  • Undergo tests and procedures
Thinking & Feeling
  • How long I will have to wait?
  • Will the test hurt me?
  • Will the site staff be polite and considerate towards me?
  • Will I understand everything that is told to me?
Upshot.ai Suggests
  • Waiting time to be minimized by superior planning (advance notice to site staff).
  • Geo-location based educational content to be shared while waiting (optional).

Post-Visit

Doing
  • Avail reimbursement on travel cost
  • Calling site staff in case of questions or adverse events
Thinking & Feeling
  • Tired after the visit
  • Unhappy about something going wrong during the visit
  • How am I doing with the promised improvements?
Upshot.ai Suggests
  • Ask patients for feedback on the visit experience
  • Ask patients to rate integration with site staff

Between-Visits

Doing
  • Seek support from site staff if needed
  • Inform site staff if any adverse event or prohibited concomitant therapy is advised by any other doctor (other than PI)
Thinking & Feeling
  • Is the drug working?
  • Can I learn more about the trial and my health so that I feel better and more in control?
  • Wish there were a community of like patients to interact with
Upshot.ai Suggests
  • Continuous education about health conditions using images and video
  • Regular check-ins to ask patients about QOL and other PCOs
  • Alert patients to skip missed dosage and not make up for them

Upshot.ai Solutions

A few powerful use cases you can achieve using Upshot.ai

  1. Personalization: Enable tailored experiences based on individual patient profiles, preferences, and needs for an engaging user journey.
  2. Advanced Analytics: Leverage data-driven insights to optimize user engagement by understanding user behavior and preferences.
  3. Gamification and rewards: Incorporate gamification elements and rewards to motivate patients to stay engaged and achieve health goals.
  4. Omnichannel communication: Deliver consistent and timely messaging across various channels for seamless communication and enhanced engagement.
  5. Real-time monitoring: Track user engagement metrics in real-time, enabling data-driven adjustments to strategies and campaigns for maximum impact.
Upshot.ai | Healthcare

Upshot.ai: Offering Unmatched Capabilities

CapabilityUpshot.aiCompetitors
Custom Analytics, Dashboard and Funnels
Segmentation (Basic)
Segmentation (Advanced)
Notification (Push, Email, SMS, In-app)
Basic Surveys

The biggest challenge with older, push-based capabilities has been low user response rates. Overuse causes users to turn off notifications, harming marketing and business objectives.

Beyond notifications, clients have not been equipped with more human-friendly engagement options.

CapabilityUpshot.aiCompetitors
Zero Day Contextual Campaign
Gamification
  • Opinion Polls For Progressive Profiling
  • Games of Luck (Scratch Cards, Spin The Wheel, etc.)
  • Edugames
  • Badges
  • Reward Point Engine
  • Personalized Offers
Fresh Feedback
  • Contextual in-app Micro Surveys
  • Usage triggered App & Feature Ratings
  • App Store & Play Store Ratings Control
User Awareness Building
  • Tutorials
  • Screen Tips
Personalized in-app ads for self & partner
Build your own engagement activity

These capabilities create a PULL factor for users using human behavior & motivational psychology techniques.

Guide

Guide on In-App Messaging, And How It Helps Engage And Retain Your App Users

Optimise user engagement, conversions, and retention with effective In-App Messaging. Understand the difference between In-App Messages and Push...

Related Resources

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